We have two sides of what we do, IRL and URL. The first part, IRL, is In Real Life, we work with people, and we produce events, we connect people to people, and we like to promote the creative economy. Promoting the arts and culture scene here through exhibits through really cool programming that includes film screening, Q & A panels, installations with other stores that are in the area. Anything that really allows people to connect with one another and experience art in a way that is really fun and unique.
The other side of it is online. We have had an online magazine since 2011 that we started to really get out all of the fun, creative, news that’s happening in this city that, at the time, wasn’t being told in the mainstream media. Since we started the online magazine, we’ve also expanded the digital media platforms that we have to a really, amazingly, robust, social media following that is growing, basically every week. We have really great Instagram following and Facebook; we use Pinterest, Snapchat, YouTube, anything that really allows our audience to engage with the creative people that we support and promote.